Can the spirit of entrepreneurship be inspired into MBA students, or is it a lost cause? IIT Madras's Vijay Anand argues that it can.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
Keeping it short and so sweet at the 90th Annual Academy Awards.
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